Key SEO Factors

Key factors that affect search results:

• How many clicks it takes to get to a given page
• Meta Tags
  a. Title
  b. Description
  c. Keywords and phrases
• Content relevance
• Internal links
• How frequently the site is updated
• Density of key words and phrases in content
• Length of URL (shorter is better)
• Association with industry-specific search engines
• Use of pay-per-click (PPC) marketing
• Not just having links to your site, but
  a. Who they are
  b. How many there are
• Detailed, properly formatted site map
• Site construction
• Frequency of text surrounding links
• Use of ALT tags for images
• Flash usage
• Regularly resubmitting your website to search engines
• How long the URL has been active